Web design is the art and science of designing and developing web pages: from figuring out the layout, colour scheme and typography to user interface (UI) and user experience (UX).
Translating content into impactful web design is a multi-step process. From understanding the message to designing a visually appealing design, customisation is essential.
Before we start coming up with a suitable web design, it is essential that we understand the essence of your brand, the message you want to convey and the target audience you want to reach. It's not just about aesthetics. It's about creating an environment where your audience feels understood and valued, where you use words, colours and illustrations that your target audience can recognise themselves in.
Together, we discuss concrete goals and deadlines. It is important to set clear goals and a detailed plan from the start. By being well prepared, any obstacles during the process can be better addressed. A project is constantly alive and evolving, so it is essential to know where we stand in the process every moment, be flexible and make adjustments where necessary.
To guide your users to the right information in as few clicks as possible, it is vital to think about a clear sitemap and structure beforehand. At the same time, we are currently thinking about strong SEO strategy: essential to ensure you can be easily found by potential customers. By using relevant keywords and meta information on specific landing pages, you can increase your brand's online visibility and drive more traffic to your site.
Creating wireframes is the next step in the design process. Here, we visualise the structure and layout of different pages, even before graphical elements are added. We often also bring these to life in a clickable mockup, so you can really get a feel for whether the proposed structure works for you or not. By creating this blueprint, we get a clear picture of what the user experience will be like and any bottlenecks can be identified and resolved early on. It forms the basis for knowing which building blocks we will create to nicely shape all the pages.
At Zenjoy, we believe in originality above all else. No reused templates or templates you've seen elsewhere. Every web design we create is unique: tailored to reflect your brand, your audience and your specific wants and needs. Our web designers develop a design with recognisable style elements that we can reflect throughout. We embrace the latest trends in design and technology so that you inspire your visitors and leave a lasting impression.
This phase is often the most difficult: writing effective content is not only informative, but must also resonate with your target audience, tell your brand story and spur visitors into action. Our team works closely together to elaborate engaging, SEO-optimised texts according to the sitemap determined earlier. We process the inserted content ourselves or collaborate with specialised copywriters who finish this into a harmonious whole for you. The importance of collecting the right images (photos and videos) for each page should not be underestimated either.
The terms web design and web development are often used interchangeably in Belgium. But they refer to two different aspects of creating a site. Professional web design focuses mainly on the visual aspect, such as layout and graphic elements, while web development has more to do with the technical side: coding and programming all the building blocks and functionalities of the site. In this phase of the project, we work iteratively in sprints of typically two weeks to bring your design to life.
Before your project goes live, it is important to do extensive testing. This includes testing functionality, usability, and compatibility with different devices and browsers. Testing and gathering feedback is like tasting a dish before you serve it. We ask different people to use the new site and ask for their first impressions. This helps us discover what works well and what could be improved, and can provide valuable insights you might otherwise miss.
After testing, your new site can be launched: an important moment, for your company and for us. We make sure this goes smoothly and are on standby to respond quickly. It is important to promote your project through various channels to increase visibility. For this, we set up the basis for you to get started yourself via social media, or refer you to friendly communication agencies to develop social media campaigns.
After launch, it is important to keep your online business card up to date. With Zenjoy at your side, maintenance becomes a piece of cake. Thanks to our proprietary content management system - Nimbu - you focus entirely on content and writing content, without having to worry about technical updates and complications. Unlike a CMS like Wordpress, Drupal or Craft, Nimbu as a platform is permanently maintained and automatically kept secure. This means you can spend more time and budget on continuous improvement based on direct user feedback, analytics and concrete performance data.
Web design and web development are two aspects of creating a professional website. Web design focuses mainly on the visual aspect, such as the user experience and the graphic elements from your corporate identity. Web development has more to do with the technical side of creating a site: coding and programming all the building blocks and features of the site. In Belgium, however, the terms are often used interchangeably.
The turnaround time depends on the complexity of the project. Having a simple website created can often be realised within 4 to 6 weeks. Building a more elaborate website with customised features often takes 2 to 3 months. We always agree on a realistic schedule.
Of course! We build our projects with user-friendly CMS systems, very often our own platform Nimbu, so you can easily edit texts and images yourself. Of course, we also provide extensive training so that you know exactly how everything works. And if you do run into any problems, we are always there for you.
Responsive design is about the design adapting to the device it is being viewed on. Whether that is a desktop, tablet or smartphone, you want your site to function properly and look beautiful everywhere. This is crucial because nowadays more than half of all internet traffic is via mobile devices. A responsive web design ensures a good user experience on every screen.
Good findability in search engines such as Google and Bing (for use in AI) is essential for the success of your online marketing strategy. We already take this into account during the design process, for example by ensuring a clear site structure and the technically correct application of HTML tags when developing all pages. But we can also go further and advise on a customised keyword and content strategy. Effective SEO makes you score in Google with the words that matter to your business.
Affordable web design is essential in our approach. Of course, the costs depend strongly on your wishes and the requested possibilities. That is why we always start with an exploratory meeting without any obligation. Mainly to briefly get acquainted, listen to your needs and expectations, explain our working method and see how we can best answer your questions. On that basis, you will then receive a detailed quotation.
Yep! When we build your site on our Nimbu platform, secure and fast web hosting is included. This is because Nimbu is a fully hosted SaaS (Software as a Service) solution. That means you don't need to purchase or manage web hosting separately. We take care of the technical maintenance and security of the server infrastructure on which everything runs. So you can focus entirely on the content, while we take care of a stable and secure environment behind the scenes.
At Zenjoy, we believe in creating unique and customised graphic design that sets your brand apart from the competition. Our focus is on delivering web design that is not only beautiful, but also purposeful and user-friendly.
As an experienced web design agency, we can present you with a proven track record in designing next-level web design. Our team combines creativity with technical know-how to build websites and web shops that leave a lasting impression.
At Zenjoy, the customer is our focus. We look at the bigger picture and enjoy working with you for longer. We listen to your needs, understand your goals and work closely with you. Your satisfaction is our priority.
