At the start of a branding project, we organise a brainstorming session or several workshops. Here, the most important stakeholders are present: e.g. the manager(s), marketing manager or other key people from your organisation. Under the guidance of an experienced employee, we dive into your brand together. Through an open conversation and creative exercises, we map out your identity, values, target group and positioning. We determine what makes your brand unique and how to translate that into a distinctive visual identity and communication strategy. It is an intensive but fine process that lays the foundation for the rest of the project.